Nike makes inroads into blockchain and crypto space with “CryptoKicks”

Sportswear giant Nike has filed a trademark application for “CryptoKicks” with the U.S. Patent and Trademark Office on April 19.

Nike seems to be the latest mainstream company to jump on the crypto and blockchain bandwagon. The application describes a range of product offerings including cryptocurrency hardware and software wallets; downloadable mobile applications for providing access to crypto-collectibles, crypto-art and application tokens; and downloadable software for managing crypto transactions using blockchain.

It also includes “downloadable software for use in electronically trading, storing, sending, receiving, accepting and transmitting digital currency, and managing digital currency payment and exchange transactions.”

The application also describes Nike’s plans to operate an online marketplace featuring footwear and clothing; on-line retail store services.

The company also plans to use the term “Cryptokicks” for “providing a digital currency or digital token for use by members of an on-line community” as well as for electronic bulletin board services and provision of online blogs in the field of crypto collectibles, among others.

According to Josh Gerben, a trademark attorney in the U.S., the trademark application appears to be a filing for a “brand of a cryptocurrency,” Cointelegraph reported. He noted that the application has been made on a “1B” basis, meaning that Nike has submitted a sworn statement to use the trademark in the near future.

Nike has filed a trademark application for CRYPTOKICKS.

The filing indicates that Nike is intending to launch a cryptocurrency called CRYPTOKICKS.

Below is my analysis of the filing and its implications ????#nike#cryptocurrency pic.twitter.com/82gAPlzrXy

— Josh Gerben (@JoshGerben) April 24, 2019

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