Litecoin becomes official cryptocurrency partner of UFC title fight

The Litecoin Foundation has announced that Litecoin is the official cryptocurrency partner of UFC 232: JONES vs. GUSTAFFSON 2.

Scheduled to be held on December 29 at the Forum in Inglewood, California, UFC 232: Jones vs. Gustafsson 2 is a mixed martial arts event produced by the Ultimate Fighting Championship. It will feature the highly anticipated main event rematch between former UFC light heavyweight champion Jon Jones against UFC light heavyweight Alexander Gustafsson.

The Litecoin Foundation said that to be an official cryptocurrency partner for this event is a milestone for Litecoin and cryptocurrencies in general as “no other coin has sponsored a UFC event to date.” It added that this is “yet another signal of this technology moving closer towards the mainstream.”

“With UFC events like this receiving millions of viewers, having the Litecoin logo displayed on the Octagon’s canvas gives LTC global awareness that can spark interest and drive engagement with people from all walks of life who may have never heard of Litecoin or cryptocurrency before,” the announcement reads.

“We view this sponsorship as the first step to what will hopefully be a long and fruitful relationship with UFC. We look forward to the possibility of doing some amazing things with this incredible organization.”

The Foundation said that it will continue to explore such opportunities to partner with well-known companies and brands in 2019 as well.

Litecoin is currently the eighth most valuable cryptocurrency by market cap. LTC/USD is trading at $30.28 at the time of writing.