Lamborghini races towards cryptocurrencies and blockchain technology via #MetaHash partnership

The Automoviles Lamborghini Latinoamerica, the authorized distributor and manufacturer of Lamborghini-branded vehicles and merchandise in Latin America and South America, has partnered with #MetaHash as it seeks to embrace blockchain technology.

Founded in 2018, #MetaHash is a Swiss-registered company that aims to offer a next-generation network based on the Blockchain 4.0 technology for sharing digital assets and a platform for creating and managing decentralized apps and services in real-time. It said that its blockchain platform is capable of processing more than 50,000 transactions per second.

“We are honored to partner with Lamborghini as one of the most powerful brands in the world,” says Anton Agranovsky, Co-founder of #MetaHash. “Our partnership is a great example of blockchain spreading around various industries and gaining more interest and trust. Super fast blockchain for super sport cars - a good match!”

According to the official release, Lamborghini plans to undertake a number of blockchain and crypto-focused initiatives. This includes releasing a self-branded token on #MetaHash platform, selling cars for cryptocurrencies, as well as applying blockchain to data storing and transferring in production and sales operations.

"When we design and manufacture we do it with solid planning, implementing technology, adapting to the environment to obtain the maximum performance and safety, without losing sight of the prestige and solidity that we have gained over the decades,” Jorge Antonio Fernández García, CEO & President of Lamborghini LATAM said. “Thanks to our team of experts we innovate and overcome the challenges that arise, improving day by day. #MetaHash and its community share and support the same guidelines - this predetermined our choice.”

In addition to Lamborghini, a number of luxury carmakers including Porsche and Volkswagen have also delved into the blockchain space. Furthermore, automotive giants BMW, Ford, General Motors, Groupe Renault and others, in collaboration with a number of tech companies and startups including Accenture, BIM, ConsenSys, and Hyperledger launched a blockchain consortium, called the Mobility Open Blockchain Initiative (MOBI), earlier this year.