• Days
  • Hours
  • Mins
  • Secs
  • Thu, 19 Sep 2019, 07:43 PM
  • All times are UTC
  • Edition:
    International
Copy link
Increase text size
Decrease text size
Link copied

Digital marketing firm Tradedoubler announces new blockchain-based platform

Photo: Tradedoubler

Mon, 04 Mar 2019, 03:52 am UTC

Tradedoubler, a Swedish digital marketing firm, has announced a blockchain-based platform that will facilitate automated and transparent direct relationships between advertisers and publishers.

In a blog post, Andrea Schätzl-Naeve, Digital Marketing and Communication Director at Tradedoubler, said that the firm will release a new publisher API on 20 March 2019 alongside a new publisher interface as the first application of this platform.

The platform will leverage blockchain technology to store business data between partners. It will improve the accessibility and transparency of transactional data, thereby eliminating fraud and enabling the development of new functionalities around payments, reporting, and attribution.

According to the blog post, the publisher API will enable partners to use the platform to either integrate with own internal systems, connect with tools, or build and develop own business streams like mobile apps or other applications.

Furthermore, the new publisher interface will offer a number of new features such as new product feeds, deeplink generator, support centre, and a streamlined report generator. Users will be able to work efficiently and quickly access information to make smarter and faster business decisions to increase their revenues.

“Following the March release we will continuously deliver new functionalities to the publisher platform while working on the dedicated APIs and interfaces for advertisers and agencies,” it said.

“The availability of these new interfaces and the matching APIs is scheduled for the second half of 2019. Key deliveries will include multiple publisher user accounts and role based access, direct publisher recruitment for our advertisers and agencies, validations, creative and commission APIs.”

<Copyright © TokenPost. All Rights Reserved. >

To leave a comment, please sign in.
More
  • Bitcoin (BTC) $10,052.70 (-1.68%)
  • Ethereum (ETH) $221.11 (+3.92%)
  • XRP (XRP) $0.305900 (-2.73%)
  • Bitcoin Cash (BCH) $318.94 (-2.77%)
  • Litecoin (LTC) $77.30 (-1.87%)
  • Bitcoin (BTC) $10,052.70 (-1.68%)
Sep 19, 2019 (Thursday)
12:27
Crypto Technicals: Major Cryptocurrency Support Resistance Levels
12:27
Crypto Technicals: Major Cryptocurrency Daily Technical Outlook
11:57
Chinese financial institutions increasingly adopting big data, blockchain and AI: Moody’s
10:50
Crypto Technicals: Monero fails to hold 200-DMA break, erases most of previous session's gains
10:16
North Korea reportedly in early stages of developing bitcoin-like national cryptocurrency
09:37
UAE’s Ministry of Health and Prevention rolls out blockchain-based system
09:17
PUBLISH’s native token ‘NEWS’ listed on CoinMarketCap
08:44
Craig Wright asks 30-day extension as he holds talks to settle $10B lawsuit
08:33
Crypto Technicals: Litecoin (LTC) flashing signs of weakness, bearish engulfing and overbought oscillators weigh
07:40
Germany adopts comprehensive blockchain strategy to block Facebook's cryptocurrency Libra
07:36
Litecoin Foundation selects Celsius Network as preferred interest bearing wallet
06:42
Turkey plans to create National Blockchain Infrastructure and regulatory sandbox
06:29
Crypto Technicals: ETH/USD retreats from 6-week highs at 217.49, close below 200-DMA to see further weakness
05:33
Tata Motors looks to collaborate with startups on blockchain-based solutions amid automotive sector slowdown
04:49
Cybersecurity startup GK8 scores $4M to conduct cryptocurrency transactions without connecting to the Internet
04:48
Crypto Technicals: Bitcoin turns bearish, slumps below $10,000 mark
03:56
SpaceChain wins €60K grant from European Space Agency for blockchain satellite wallet
03:52
Huobi launches fiat-to-cryptocurrency exchange in Argentina
Sep 18, 2019 (Wednesday)
04:56
Crypto exchange Binance.US to not launch in 13 U.S. states
04:29
VanEck, SolidX pull out bitcoin ETF proposal from SEC
Subscribe to the TokenPost newsletter!
Don't show me this again today.
Back to top
Copyright ⓒ TokenPost. All Rights Reserved.
PUBLISHsoft