Data-driven marketing firm Ascent Networks joins PUBLISHalliance
Tue, 23 Apr 2019, 06:57 am UTC
On April 18, 2019, PUBLISH, a blockchain media platform, entered into a strategic partnership agreement with Ascent Networks.
With the agreement, Ascent Networks has joined the PUBLISHalliance supporting the development and application of PUBLISHprotocol along with other media, business and academic entities. The companies have also entered a global marketing partnership agreement for Listening Mind, a research data-based marketing platform.
PUBLISHalliance is a decentralized media consortium connecting media, startup companies and academic entities. Over 30 media and corporations have joined so far, attracting over 1 billion views per month.
Data acquisition to understand customers’ needs is crucial for marketing data services companies as clients increasingly want to make high budget marketing decisions by valuing the customer data. Data-driven marketing begins with understanding consumers by securing valid data. Global data service companies with artificial intelligence (AI) technology fight over data which is believed to be the ‘new oil’ in the fourth industrial revolution.
Ascent Networks is in the business of providing search data based marketing services that are thought to be possible only with big search platforms. It is the only Korean marketing consulting company that analyzes and provides keywords data, search result contents data and online activity data through AI technology.
Since 2012, Ascent Networks has been collecting and analyzing search data from Yahoo, Google, Bing, Baidu and Naver and providing insights to global leading smartphone brand and car maker for the launch of their new product and data-driven digital marketing. Most recently, Ascent Network worked with the global number one smartphone brand for its search data-driven customer responsive content production project for a new line of products.
Listening Mind collects and analyzes consumer journey data for client companies to better understand their consumers. It is a blockchain-based global marketing data platform that will give rewards and control for data generated by panels.
“Listening Mind project aims to revolutionize marketing by collecting consumer search data and understanding them. It is our privilege to partner with Publish which is operating various media in Korea, English and Chinese speaking territory and further exploring new media business model with blockchain technology,” Seyong Park, CEO of Ascent Networks, said.
“We will be able to promote our project to many global crypto communities. We will also get a chance to position Listening Mind as a platform.”
Commenting on the partnership, Sonny Kwon, CEO of PUBLISH, said, “I am anxious to see how this project can grow with metadata and blockchain which are big axis of the fourth industrial era. Through this partnership and expertise, we will drive to make things better together.”
In addition to joining PUBLISHalliance, Ascent Networks has entered into a global marketing partnership agreement with TokenPost, a blockchain media outlet. The companies will work together to notify updates and recruit global panel members for Listening Mind project.
It will be interesting to see how this partnership between PUBLISH and Ascent Networks leads the blockchain industry.
About PUBLISH, Inc.
PUBLISH, Inc. is a blockchain-based software solutions provider for newspaper businesses. Its mission is to restore financial viability among independent publishers using blockchain technology. Its initiatives include PUBLISHprotocol, an open source blockchain media protocol; PUBLISHalliance, a consortium of media enterprises, technology providers, and academic institutions tasked with the development and proliferation of PUBLISHprotocol; and PUBLISHsoft, a proprietary blockchain-based content management system and end-to-end publishing system enabling publishers to issue their own PUBLISHprotocol-based cryptographic token.
About Ascent Networks
Ascent Networks offers search data-based marketing services that have been the exclusive field of large search engines. It is the only marketing consulting company in Korea that provides keyword data, search result content data, and online user activity data with artificial intelligence technology.
Since 2012, they have collected and analyzed search data of large search engines in Korea, Japan, China, and the United States, including Yahoo, Google, Bing, Baidu, and Naver. This helps companies make quick and rational decisions based on data, and is committed to establishing data-based marketing across the market. Recently, they have worked on a search data-driven, responsive content production project that supports the entire new line of the world’s №1 smartphone maker.
About Listening Mind project
‘Listening Mind’ is a reverse project by the Accent Network. Listening Mind is a blockchain-based global marketing data platform that collects and analyzes consumer search data.
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