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Data-driven marketing consulting firm Ascent Networks has signed a global marketing partnership agreement with South Korean crypto exchange ProBit.
Under the agreement, the companies will work together in recruiting and securing “search panels” – the core asset of Listening Mind, a data-based marketing platform for Ascent Networks.
Korea-based Ascent Networks is focused on providing easy-to-use marketing solutions based on a comprehensive understanding of consumer intention and behavior. It offers insights for contents creation and production as well as designing and manufacturing of new products using artificial intelligence (AI)-based analysis of search keywords data, search results contents and online user activity data acquired from search engines and search panels.
Listening Mind collects and analyzes consumer journey data for client companies, enabling them to better understand their consumers. It is a blockchain-based global marketing data platform that will give rewards and control for data generated by panels.
Through this global marketing partnership with ProBit, Ascent Networks has secured a channel to reach out to global investors. It would also enable it to speed up building a global search panel pool for Listening Mind service.
“ProBit is one of Korean exchanges that have more international investors. With cooperation with ProBit, we believe we can secure panels for Listening Mind project more efficiently and cost effectively,” Seyong Park, CEO of Ascent Networks, said.
With high-level security and in-house transaction engine, ProBit has been performing a number of successful Initial Exchange Offerings (IEOs). It can settle over 1.5 million transactions per second and stores over 95% of assets in the cold wallet.
“Listening Mind is a revolutionary project making all business corporation, consumers and platform as winners through blockchain technology. Through our partnership, we shall drive for full synergies as well as expansion and progress of blockchain ecosystem,” Hyunsu Do, CEO of ProBit, added.
Since 2012, Ascent Networks has collected and analyzed search data of large search engines in Korea, Japan, China, and the United States, including Yahoo, Google, Bing, Baidu, and Naver. It has recently worked on a search data-driven, responsive content production project that supports the entire new line of the world’s leading smartphone maker.
More recently, it joined PUBLISHalliance – a decentralized media consortium connecting media, startup companies, and academic entities.
