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Binance is looking for digital marketing and social media specialist, see qualifications

Image by Binance from Twitter

Mon, 09 Mar 2020, 06:42 am UTC

Crypto exchange Binance is looking to add new members to its team.

Binance announced on Twitter that it has a job opening for digital marketing and social media specialist for crypto wallet Trust Wallet and a social media specialist or manager for its global marketing.

Binance requires relevant experience and will not consider applications without the required experience. Check out the qualifications and responsibilities for each job post.

Digital Marketing and Social Media Specialist (Trust Wallet)

Trust Wallet is Binance’s official cryptocurrency wallet. The successful candidate will be part of a small team and will be responsible for its brand awareness, planning and executing creative marketing campaigns both online and offline.

The qualifications include:

  • 3+ years experience in digital marketing or social media related roles
  • Experience managing communities and SNS platforms
  • Knowledge in key areas of digital marketing (SEO, SEM/PPC, social media, content marketing, email marketing, influencer and affiliate marketing)
  • Native or Fluent English language is a MUST.
  • Remote and start up experience is a plus.


  • Grow and manage local online and offline Trust Wallet communities, seek out new opportunities by adding channels to our outreach
  • Moderate the local Trust Wallet social platforms and chat groups and interact with the community to increase positive engagement
  • Strategize and executing online marketing strategies and Google AdWords, Social Media Marketing, SEO and other SEM campaigns
  • Taking active role in SEO and content development campaigns using search marketing methodologies,
  • Provide weekly, monthly and quarterly activity/campaign reports

Social Media Specialist/Manager (Global)

Here are the qualifications and responsibilities for Binance's social media specialist.


  • Minimum of 5 years of marketing planning and execution work experience, preferably in tech and internet, B2C facing.
  • Strong coordination skills and strategic mindset towards marketing with familiarity with online and offline marketing avenues such as social media, community management, event management, others.
  • Proven experience in growing and managing user base
  • Native or Fluent English language is a MUST.
  • A strong interest in crypto/blockchain/technology space is highly desirable.
  • Strong work professionalism to work remote with global marketing team members.
  • University degree relating to marketing is a plus.


  • Designing strategies for online and offline marketing activities, events, and campaigns for Binance to acquire, activate, and retain users
  • Increase awareness for Binance through content, social media, PR strategies
  • Great teamwork and communication with Binance’s marketing team to execute the strategies
  • Cultivate and maintain Binance communities
  • Provide market and competitive intelligence for Binance to inform overall product and service strategy

Binance offers a competitive salary, great career development opportunities and flexible working hours.

Meanwhile, Binance Charity has just welcomed Jarred Winn as its new senior vice president. Winn’s qualifications include over 10 years of experience in marketing and business development. He is also an expert in partnerships, marketing and growth strategy in the blockchain and fintech space.

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  • Mishal
  • 2020.09.25 05:49:33
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